How Companies Like Coca-Cola, Netflix, and Amazon Use Data to Stop Wasting Money and Start Winning
Data analytics is not magic, it is something we need to survive. We use data analytics to figure out what is going on and to make decisions. Data analytics is very important for companies and people who want to stay
We can use data analytics to look at numbers and information. Then we can use that to make plans and do things better. Data analytics is like a tool that helps us do our jobs and make our lives easier.
People who are good at data analytics are very good at looking at numbers and information. Then using that to help companies and people make good decisions. Data analytics is something that we all need to learn about so we can use it to help us survive and do better in our lives and our jobs. Data analytics is not magic, it is something that we can all learn and use to make our lives better.
Let us be real for a moment. Data analytics is not this thing that people make it out to be. It is like the tools you need in an emergency. If you own a business and you do not pay attention to your numbers you are basically doing things without knowing what is going on. People always use words like disruption. Really data is the thing that makes a big difference. It takes all the things like receipts and angry tweets and weird survey results and turns them into something useful. Data analytics is like that. It is very important. Data analytics takes all that confusion. Turn it into something valuable. I am not joking about data analytics. Data analytics is the thing that can help you.
Imagine being able to know what your customers are thinking. If you could do that you would do it away. Data analytics is the closest you can get to that. You are gathering information from all over the place like what people are buying, what they are unhappy about and what is popular on TikTok.
You are no longer taking a chance when you introduce a product or send out a promotion. You do it because you are sure it will work, not because you are just hoping it will.
That is how you can be successful with your customers. Data analytics is a tool that helps you make informed decisions. You can use data analytics to understand your customers and make choices. Data analytics helps you win by giving you the information you need to make the moves.
So what is the trick to this thing? I really want to know the trick. The trick is what I am looking for.
So how does all this actually put money in your pocket?
First you stop wasting money.
You do not buy things that nobody wants to buy.
You find out what is popular before it becomes really popular so you are ahead of everyone
When you find out what is popular first you are not the one to know about it.
You do not want to be the one to know about money making trends because all this helps money making trends put money in your pocket.
Here is why you should care:
You really get what your customers are all about now. You see everything that is going on with them. The things they really like, the things they do not care about. When they are ready to buy something. Once you have this information you can make your advertisements and emails actually do what they are supposed to do. Your customers will buy things from you and they will not complain as much about the things they buy.
You clean up the mess. The analytics tool shows you what is slowing down the shipping process. Maybe the shipping is not good. Maybe you are buried under a lot of boxes of ugly sweaters that you got in 2021. The data points out the problem with the shipping you fix the shipping problem. Suddenly you are not losing a lot of money because of the shipping issues, with the ugly sweaters.
You can tell what is going to happen. Trying to figure out what will happen next is not a guess anymore. The patterns of the warehouse operations show you what is coming. The forecasting is like a trick that helps you run your warehouse better. It is basically a trick for your warehouse operations.
You need to stop being annoying. No more sending advertisements to everyone. You should only send them to the people at the right time. Yes it is creepy when Facebook does this but the results of targeted advertising speak for themselves. The people at Facebook hit the people at the right time and that is why Facebook gets good results, from targeted advertising.
If you are not using data you are basically giving money to your competition. Data is really important. If you do not use it your competition will get ahead of you. You have to use data to stay ahead of your competition.
Who is doing this job of this?
Let us talk about who’s doing a great job. Coca-Cola is really into looking at numbers. They keep track of every sale to figure out which flavors to make more of and how to tell people about them. You know those bottles that say “Share a Coke with John” or “Share a Coke with Emily”? Coca-Cola made those because of the numbers. It is weird that they know so much about what we buy but it seems to be working for Coca-Cola. They are using these numbers to make more people want to buy Coca-Cola.
Netflix goes far with this. Have you ever thought about why Netflix suggests a show when you are lying awake at night and you cannot sleep? This is not a coincidence. Netflix watches what you do when you are watching Netflix. They see every time you binge watch a show every time you skip the intro and every time you pause a show. Netflix uses all of this information to keep you watching Netflix.
Amazon is a company that really keeps an eye on this stuff. The prices of things on Amazon change quickly because they are always watching what people are willing to pay for something at that moment. This is how Amazon stays ahead of companies.
Target is doing the thing. They figure out what Amazon customers want to buy before Amazon customers even know they want to buy it so the shelves at Target are always full of things that people actually want to buy. Amazon and Target are very good at knowing what people want.
The real question is this: does this thing really work?
This is not about having looking charts or sounding clever when you talk to people at work. It really makes a difference. When you understand what people want you sell more of your products. That is a fact.
Marketers need to stop making guesses and start giving people what they want. When this happens sales go up. The money that is wasted on advertisements goes down. Because marketers are working with information that’s current they can make changes very quickly. If something is not working out, marketers can stop it before it becomes a problem. This means that marketers will make money and don’t have to deal with things that are not working and everyone is happy except for the people they are competing with.
How to Get Started Without Losing Your Mind
If you want to get in do not just go out. Purchase the most expensive software you can find.
You need to choose something you want to focus on. What is it that you really want to learn about? If you do not have a target then you will not be able to make any progress. Without a goal you will get overwhelmed with all the information in your spreadsheets. You will not know what to do with it.
Keep things simple. Tools that are easy to use are always better than ones. If your team does not like the software they will never use the software. The software is what matters. If the team hates the software they will stay away from the software.
You need to train your team so they understand what they are seeing. If your team does not know what to look for then all the information they get is a bunch of noise. Train your team so they can make sense of things.
You should really listen to your instincts. Pay attention to the numbers. The best ideas usually come from things that have actually happened to you and from looking at the facts. Trust your gut and the numbers because that is where you get the insights from real experience and hard data, like the numbers and your own instincts.
Data analytics isn’t just another buzzword. It’s how the winners are playing right now. Ready to jump in?